Is this the reality in your online selling journey? You have dedicated all your heart and soul in building an attractive online store. You purchased the recommended templates and designs to ensure you’re standing out. You embarked on performing effective feasibility market. Also, you are sure that your product tallies with your customer’s preference and shopping behavior. You launched your online business with progressive discount and offers. But things are not moving as anticipated. Your making zero sales. Your conversion rates are ranking low regardless of the urgency designed call to actions. You are in frustration and cursing the day an idea to sell online popped up in your mind. Before you throw away the towel and give up, here are three possible reasons why you’re not driving sales in your online store:
Your content is pushy
“buy this product. It is worth your money,and you will not find it anywhere else. You will miss it.” is this the nature of your content? If so, you are on the wrong path. Customers do not require someone telling them to purchase a product. They are looking for a reason to take action. So, using a voice that is compelling them to make a certain decision sounds fishy. The customers will not make your desired decision. Also, you create a suspicious mind on the authenticity of your products. For you to change the narrative, ensure your content is informative. You should seek to offer the customers a reason to make a purchase not telling them to buy. Hence, avoid developing pushy contents.
You are selling to the wrong market
Who are you selling your products to? While you might be thinking your customers have no interest in your offers, you might be in the wrong place. Imagine selling heavy coats in Saudi Arabia or Qatar, do you think someone will buy them? Selling online follow the same suit. You might be marketing your products to the wrong market. You are promoting your cosmetics to customers searching for electronics. Making a sale, in this case, can only happen in the dream world. Hence, if you are seeking to alter the current situation, check whether you are on the right market.
Your online store has accessibility issues
How is can your potential clients reach your online store? Accessibility is another problem hindering sales on your business. If customers are facing difficulties to reach you, it is certain that failing will be the best option. Hence, work on your accessibility to harness your online sales level.
— Beldara.com (@beldaraonline) 31 de octubre de 2018